Company News, New Products

Paco Rabanne Unveils Digital Content Fragrance Connected To Smartphones

The bottle connects with the device to unlock exclusive product information.

Paco Rabanne has launched Phantom—a futuristic aromatic fragrance born from the clash between luxury craftmanship and new-tech.   Phantom was conceived by a team of perfumers—Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo—who were assisted by A.I, combined with neuroscience. The ingredients and the way they’re combined were selected because neuroscientists have demonstrated they can activate brain areas associated to seduction, alertness and energy. It’s the first time ever...

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